Mission
A strong mission statement clearly articulates why your organization exists, whom it serves, and how it works to achieve its goals. It should be concise, memorable, and inspiring, guiding your internal decisions and attracting external support.
Key Elements of an Effective Mission Statement:
Cause: What is the issue you address, who is affected, and where is your focus?
Action: What specific actions do you take to improve the cause?
Result: What impact do your actions have on the cause and those you serve?
Examples of Nonprofit Mission Statements:
Feeding America: "To feed America's hungry through a nationwide network of member food banks and engage the country in the fight to end hunger."
Khan Academy: "To provide a free, world-class education for anyone, anywhere."
Malala Fund: "To accelerate and amplify the impact of local education advocates in countries where girls are most likely to miss out on secondary education."
For more examples and guidance, you can refer to these resources: